reach : ministries : men.ag.org

Reach

Creating environments and opportunities for men to connect with and grow in their walk with Christ.

This strategy is a ‘some assembly required’ approach as every group will be different. But every group can be effective.

You must have the goods throughout the ministry. I can only trust Campbell’s to have good green beans if they also have good soup. If Applebee’s has crummy service and dirty restrooms in Kansas City, I am less inclined to think of them as a viable option when I am hungry for a lunch salad in Dallas. In the same way, you have to have the goods everywhere throughout the church.
You must move from an event-driven to process-driven culture. Event upon event upon event wears out everyone, staff and volunteers alike. What happens after a big event? Some bright guy says, “Let’s do it again!” And guess what? You do it again and wear everybody out and get lower attendance. Working a process enriches and refreshes everyone instead of wearing them out.
You must acquire quick, short-term wins. Everyone wants to hang with a winner. Quick short-term wins can at least create an illusion that you are on the winning path.
Most importantly, your ministry must get viral. Nothing moves faster than the flu virus. Why? Because it is not incremental in its application. It is exponential. It spreads everywhere without regard for where it lands. Your men’s ministry must have something that spreads incrementally, like a flu virus does.